BMW Rises to No. 1 Premium Brand in U.S.
BMW is the top-selling premium brand in the United States for the first time. With first-quarter sales of 42,731 light vehicles, the German automaker passed longtime U.S premium leader Lexus, Toyota's premium brand. Lexus was No. 2 with a volume of 42,069 light vehicles (combined cars and SUVs), according to Automotive news.
Mercedes-Benz finished the first three months in third place with U.S. sales of 40,255 units. A BMW spokesman said on Wednesday that in the past the automaker has been the U.S. sales leader for premium cars, but this is the first time it finished No. 1 in light vehicle sales. The United States accounted for more than 18 percent of BMW's and Mercedes' global sales during the quarter.
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